Whether advertising is a barrier to market entry remains an important topic for any business that has goals of either launching a new brand into existing markets and/or launching an existing brand into a new market.

It's hard to imagine the sports industry without the influence of betting, whether it's in-stadium flutters, branding on kits, or post match day collaborations. In Brazil, 39 teams out of the 40 that make up Serie A and B of the Brasileirão are sponsored betting brands, with similar numbers seen in other Latin American markets.

Considering emerging markets in Africa, Asia, and Latin America, along with the remaining potential in the US and Eastern Europe, this fireside chat provides the latest in-depth data on where global investment has been spent by gaming operators over the last twelve months.

The need for scalability while accommodating diverse markets, understanding shifting regulations, and making the investment required to remain competitive can be demanding for any operator no matter their size. 

Know Your Customer (KYC) is a critical process for gaming operators in order to fulfil their global regulatory requirements and protect against fraud, yet the data sources we take for granted in mature markets like the UK and US are often simply not available in markets devoid of traditional data points.

With Wynn set to establish itself in Ras Al Khaimah by 2027, and predictions that the UAE could eventually surpass Singapore in terms of gambling revenue, all eyes are on the Gulf. Beyond integrated resorts, what other gaming verticals can be successfully localised to Islamic tradition? 

The state of gaming regulation is constantly shifting, as new jurisdictions open up, while others tighten their rulebooks. What exactly attracts an operator to a specific market? 

Partnered with Arizona Lottery, this non-traditional inception offers Incremental incentives for consistent player engagement and interaction. Through the use of algorithms, real-time prize draws are gamifying the music industry with incentivised listening.

Compliance can become a competitive advantage by demonstrating a commitment to ethical and responsible practices that build trust with customers and regulators.

A combination of market demand, technological development and consumer behaviour is set to herald an acceleration towards an increasingly tailored fan experience in 2024.

The iGaming market is more saturated than ever, and at a time when it’s easy for players to ‘shop around’, standing out from the crowd is a real challenge. 

The world of iGaming is booming, attracting millions of players who seek thrilling entertainment and lucrative opportunities. To succeed, operators need to harness the power of iGaming CRM (Customer Relationship Management).

Responsible gambling initiatives are a big part of the industry. Learning how operators can protect players and ensuring that responsible gambling is enforced is half the operative battle.

How to responsibly improve the experience for consumers who have voluntarily excluded themselves or have been excluded by operators.

In a marketplace crowded with online gambling operators, a strong brand identity sets your operation apart from competitors. It enables you to stand out and capture the attention of potential players.

Younger generations – Gen Z and Millennials – make up a significantly smaller portion of players. With lotto players overwhelmingly older how can younger players be reached?

Convert sustainability and gambling for good Into a competitive advantage. Build, or transform, your business model with the concept of double-bottom-line accountability,

Mobile technologies have changed the way we play lotteries by providing an increased level of convenience. With mobile lotteries, players can play their favourite games anytime, anywhere and have made it accessible to people who previously had limited access.

This talk will delve into innovative strategies for engaging new audiences and fostering brand loyalty in the digital Lottery.

The optimal way to complement retail lottery sales is through a comprehensive digital strategy. Lotteries continue to have the benefit of a huge footprint when it comes to retail activity and engaging in a full omni-channel approach to technology, content, marketing and operations.

Lotteries have a duty of care to create an environment which is fair, reliable with guaranteed safe gaming to ensure players get the best experience possible. But, safer gaming can be a strategic investment.

You’ve got the data set, you’ve identified your most vulnerable players, maybe even binge-reviewed the latest research study, what next?

Balancing player engagement with upholding extensive regulatory standards and responsible gaming best practices is a major challenge for operators, as is protecting the often sensitive data collected from investigating cases of suspected vulnerability.

Approximately half of all adults have the everyday maths skills expected of a primary school child, yet, to date, few regulatory frameworks or approaches to safer gaming incorporate this fact, in comparison to extensive considerations for affordability and mental health.

Despite widespread adoption, visibility into operators’ AI approaches is severely lacking and there are currently no comprehensive policies to guide the growing use of its capabilities.