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Considering emerging markets in Africa, Asia, and Latin America, along with the remaining potential in the US and Eastern Europe, this headline presentation provides the latest in-depth data on where global investment has been spent by gaming operators over the last twelve months.

Whether advertising is a barrier to market entry remains an important topic for any business that has goals of either launching a new brand into existing markets and/or launching an existing brand into a new market.

For all the ways gambling has infiltrated US life since the Supreme Court repealed PASPA five years ago, one of the most prominent has been the increasing number of collaborations between betting brands and broadcasters. 

It's hard to imagine the sports industry without the influence of betting, whether it's in-stadium flutters, branding on kits, or post match day collaborations. In Brazil, 39 teams out of the 40 that make up Serie A and B of the Brasileirão are sponsored betting brands, with similar numbers seen in other Latin American markets.

Know Your Customer (KYC) is a critical process for gaming operators in order to fulfil their global regulatory requirements and protect against fraud, yet the data sources we take for granted in mature markets like the UK and US are often simply not available in markets devoid of traditional data points.

The need for scalability while accommodating diverse markets, understanding shifting regulations, and making the investment required to remain competitive can be demanding for any operator no matter their size. How do you offer a localised sportsbook or casino experience while running your company in the most profitable way?

With Wynn soon to establish itself in Ras Al Khaimah, the launch of the region's first self-styled “integrated resort” raises questions about how the venture will comply with the UAE’s interpretation of Islamic Sharia law, which - for the most part - forbids gambling, and what it means in the context of the wider region’s relationship with games of chance.

Lengthy ID verification checks and payment card integrations make onboarding users onto your online gambling platform challenging. Many feel uneasy sharing so much personal information.

Compliance can become a competitive advantage by demonstrating a commitment to ethical and responsible practices that build trust with customers and regulators.

With the rapid rise in legal online gaming in recent years, it’s becoming evident that land-based casinos need to adapt in order to compete with ‘play anywhere’ experiences. But what exactly does this evolution look like?

A combination of market demand, technological development and consumer behaviour is set to herald an acceleration towards an increasingly tailored fan experience in 2024.

The world of iGaming is booming, attracting millions of players who seek thrilling entertainment and lucrative opportunities. To succeed, operators need to harness the power of iGaming CRM (Customer Relationship Management).

Responsible gambling initiatives are a big part of the industry. Learning how operators can protect players and ensuring that responsible gambling is enforced is half the operative battle.

ALL players? AI tech has enabled game developers to create better gaming experiences for players globally. From virtual reality (VR) games to predictive analytics, it is transforming how we interact with online games.

In a marketplace crowded with online gambling operators, a strong brand identity sets your operation apart from competitors. It enables you to stand out and capture the attention of potential players.

Partnered with Arizona Lottery, this non-traditional inception offers Incremental incentives for consistent player engagement and interaction. Through the use of algorithms, real-time prize draws are gamifying the music industry with incentivised listening.

Most nations or states around the world run their own lottery for citizens to play. Widely available through retail stores lotteries tend to fund state projects and give back to good causes. Playing the lottery is still an in-person activity but the state of play may be changing, with the online space offering convenience.

Younger generations – Gen Z and Millennials – make up a significantly smaller portion of players. With lotto players overwhelmingly older how can younger players be reached?

Convert sustainability and gambling for good Into a competitive advantage. Build, or transform, your business model with the concept of double-bottom-line accountability,

Mobile technologies have changed the way we play lotteries by providing an increased level of convenience. With mobile lotteries, players can play their favourite games anytime, anywhere and have made it accessible to people who previously had limited access.

Whether in person, or online, customer experience plays a pivotal role in widening the appeal of the lotto industry with a broader segment of customers. Being able to understand what products and services customers want and then delivering them, is vital for the lotteries to remain relevant.

The optimal way to complement retail lottery sales is through a comprehensive digital strategy. Lotteries continue to have the benefit of a huge footprint when it comes to retail activity and engaging in a full omni-channel approach to technology, content, marketing and operations.

Lotteries have a duty of care to create an environment which is fair, reliable with guaranteed safe gaming to ensure players get the best experience possible. But, safer gaming can be a strategic investment.

In an effort to address responsible gaming risks, global regulators are setting new standards for safer gambling and player protection, with the pressure to identify harmful behaviours no longer driven by patrons opting to self-exclude.

You’ve got the data set, you’ve identified your most vulnerable players, maybe even binge-reviewed the latest research study, what next?

Balancing player engagement with upholding extensive regulatory standards and responsible gaming best practices is a major challenge for operators, as is protecting the often sensitive data collected from investigating cases of suspected vulnerability.

Approximately half of all adults have the everyday maths skills expected of a primary school child, yet, to date, few regulatory frameworks or approaches to safer gaming incorporate this fact, in comparison to extensive considerations for affordability and mental health.

Despite widespread adoption, visibility into operators’ AI approaches is severely lacking and there are currently no comprehensive policies to guide the growing use of its capabilities.

While greater emphasis has been placed on the role of the land-based gaming industry to respond to problem gambling in their venues over the last decade, the Industry, with few exceptions, is lagging behind its online peers.