Innovating Lotteries Workshop

Most nations or states around the world run their own lottery for citizens to play. Widely available through retail stores lotteries tend to fund state projects and give back to good causes. Playing the lottery is still an in-person activity but the state of play may be changing, with the online space offering convenience.

Younger generations – Gen Z and Millennials – make up a significantly smaller portion of players. With lotto players overwhelmingly older how can younger players be reached?

Convert sustainability and gambling for good Into a competitive advantage. Build, or transform, your business model with the concept of double-bottom-line accountability,

Mobile technologies have changed the way we play lotteries by providing an increased level of convenience. With mobile lotteries, players can play their favourite games anytime, anywhere and have made it accessible to people who previously had limited access.

Whether in person, or online, customer experience plays a pivotal role in widening the appeal of the lotto industry with a broader segment of customers. Being able to understand what products and services customers want and then delivering them, is vital for the lotteries to remain relevant.

The optimal way to complement retail lottery sales is through a comprehensive digital strategy. Lotteries continue to have the benefit of a huge footprint when it comes to retail activity and engaging in a full omni-channel approach to technology, content, marketing and operations.

Lotteries have a duty of care to create an environment which is fair, reliable with guaranteed safe gaming to ensure players get the best experience possible. But, safer gaming can be a strategic investment.