Entering New Markets Workshop

Considering emerging markets in Africa, Asia, and Latin America, along with the remaining potential in the US and Eastern Europe, this headline presentation provides the latest in-depth data on where global investment has been spent by gaming operators over the last twelve months.

Whether advertising is a barrier to market entry remains an important topic for any business that has goals of either launching a new brand into existing markets and/or launching an existing brand into a new market.

For all the ways gambling has infiltrated US life since the Supreme Court repealed PASPA five years ago, one of the most prominent has been the increasing number of collaborations between betting brands and broadcasters. 

It's hard to imagine the sports industry without the influence of betting, whether it's in-stadium flutters, branding on kits, or post match day collaborations. In Brazil, 39 teams out of the 40 that make up Serie A and B of the Brasileirão are sponsored betting brands, with similar numbers seen in other Latin American markets.

Know Your Customer (KYC) is a critical process for gaming operators in order to fulfil their global regulatory requirements and protect against fraud, yet the data sources we take for granted in mature markets like the UK and US are often simply not available in markets devoid of traditional data points.

The need for scalability while accommodating diverse markets, understanding shifting regulations, and making the investment required to remain competitive can be demanding for any operator no matter their size. How do you offer a localised sportsbook or casino experience while running your company in the most profitable way?

With Wynn soon to establish itself in Ras Al Khaimah, the launch of the region's first self-styled “integrated resort” raises questions about how the venture will comply with the UAE’s interpretation of Islamic Sharia law, which - for the most part - forbids gambling, and what it means in the context of the wider region’s relationship with games of chance.