Location and dates

Fira Barcelona Gran Via

20-22 JANUARY 2025

ICE VOX 2024

ICE Barca 2025

IGBA Barca 2025


Unlocking the Middle East: Gaming with Purpose, Fostering Sustainability, and Empowering Communities

07 Feb 2024
Entering New Markets Workshop

With Wynn set to establish itself in Ras Al Khaimah by 2027, and predictions that the UAE could eventually surpass Singapore in terms of gambling revenue, all eyes are on the Gulf. Beyond integrated resorts, what other gaming verticals can be successfully localised to Islamic tradition? In this session, you’ll learn from the leadership behind the UAE’s first Sharia-approved lottery provider Emirates Draw on how they leveraged CSR initiatives to achieve market success in the Middle East.

• Behind the historical context: What role has gambling played in the history of Gulf cultural norms?
• How can global gaming operators localise their product offering to reach countries with Muslim traditions? 
• CSR as a profitable strategy: Does blending the thrill of gaming with a strong commitment to environmental sustainability equal market success in the UAE?

Paul Chader, Head of Commercial - Tycheros
Brendan Bussmann, Managing Partner - B Global Advisors
View all ICE VOX 2024