Location and dates

Fira Barcelona Gran Via

20-22 JANUARY 2025

ICE VOX 2024

ICE Barca 2025

IGBA Barca 2025


The Ultimate Playlist: Innovating the incentivized gaming experience

06 Feb 2024
ICC Capital Suite
iGaming Customer Journey Workshop

Partnered with Arizona Lottery, this non-traditional inception offers Incremental incentives for consistent player engagement and interaction. Through the use of algorithms, real-time prize draws are gamifying the music industry with incentivised listening. Find out how The Ultimate Playlist has created cultural connectivity to drive a younger audience and applications beyond music:

· Data analysis of listening patterns incremental rewards along the way

· Real-time listener engagement

· Micro incentivised listening experience


Khalid Jones, Co-Founder - Ultimate Playlist App
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