Location and dates

Fira Barcelona Gran Via

20-22 JANUARY 2025

ICE VOX 2024

ICE Barca 2025

IGBA Barca 2025


How Can Sponsorship Win the Game? Replicating the Results of Sports Partnerships in Brazil and Beyond

07 Feb 2024
ICC Capital Suite
Entering New Markets Workshop

It's hard to imagine the sports industry without the influence of betting, whether it's in-stadium flutters, branding on kits, or post match day collaborations. In Brazil, 39 teams out of the 40 that make up Serie A and B of the Brasileirão are sponsored betting brands, with similar numbers seen in other Latin American markets. Creating these partnerships with the teams, players and major sports influencers has proven to be a highly successful way of increasing brand awareness in the region, with a 45% increase in sponsorship compared to last season. This practical session will look at how to leverage the passion of fans into active bettors, exploring how to create successful relationships for market entry, followed by revenue growth.

• How to successfully structure a partnership? Showcasing the different models of sponsorship and partner selection being used in the region.
• Longevity of partnership: How does sponsorship benefit the leagues, clubs, and local community alongside the operator?
• Where are the growth opportunities for business growth? Achieving sponsorship effectiveness in a crowded market.
• Regulating the game: What are the ethical and legal considerations of sports sponsorship?


Javier Troncoso, Chief Commercial Officer - Futbol Sites
Fellipe Fraga, Chief Business Officer - EstrelaBet
Maksym Tsaryk, Head of Brazil - Growe
View all ICE VOX 2024