Location and dates

Fira Barcelona Gran Via

20-22 JANUARY 2025

ICE VOX 2024

ICE Barca 2025

IGBA Barca 2025


Regulating Gen Z: Key Considerations, Challenges and Approaches

05 Feb 2024
ICC Capital Suite
World Regulatory Briefing

From TikTok to the table, Gen Z is the iGeneration, whether that’s iPhones or iGaming. Though a significant portion are not yet legally allowed to gamble in most jurisdictions, they are playing games with micropayments, and follow influencers active in the gambling industry. This is why regulators are increasingly asking the industry to pay particular attention to safeguarding customers under 25. Join our panel of experts as they examine what factors in player protection, KYC and advertising are most important for addressing this rising demographic.

• Community over cash: Understanding the psychology of Gen Z in relation to markers of harm.
• High stakes: How gambling operators can better identify and protect underage gamblers?
• Sponsor this: Exploring the rationale behind influencer marketing restrictions.
• Go woke or go home: Driving the importance of ESG in attracting and retaining the next generation.


Stéphane Vojetta, MP - French National Assembly - Renaissance
Rachel Gundy, Head of Product - Betr
Yardena Almagor, Head of Player Safety - William Hill
Paula Murphy, Business Development Manager - Mindway AI
Rani Wynn, General Counsel - LiveScore Group
View all ICE VOX 2024