ICE VOX 2024
Regulating Gen Z: Key Considerations, Challenges and Approaches
From TikTok to the table, Gen Z is the iGeneration, whether that’s iPhones or iGaming. Though a significant portion are not yet legally allowed to gamble in most jurisdictions, they are playing games with micropayments, and follow influencers active in the gambling industry. This is why regulators are increasingly asking the industry to pay particular attention to safeguarding customers under 25. Join our panel of experts as they examine what factors in player protection, KYC and advertising are most important for addressing this rising demographic.
• Community over cash: Understanding the psychology of Gen Z in relation to markers of harm.
• High stakes: How gambling operators can better identify and protect underage gamblers?
• Sponsor this: Exploring the rationale behind influencer marketing restrictions.
• Go woke or go home: Driving the importance of ESG in attracting and retaining the next generation.