Location and dates

ExCeL London

6-8 FEBRUARY 2024


ICE VOX 2024


A race to keep up: Tap into a younger demographic

07 Feb 2024
ICC Capital Suite
Innovating Lotteries Workshop

Younger generations – Gen Z and Millennials – make up a significantly smaller portion of players. With lotto players overwhelmingly older how can younger players be reached? With eyepopping prizes causing jackpot fatigue how can operators expand their offering and products to remain competitive?

· Playing the charity angle

· Fast gaming, instants and smaller prizes

· Inbuilt entertainment and experiences


Ron Segev, Founding Partner - Segev LLP
Alec Esteban Thomson, Executive Director - Arizona Lottery
Boaz Brindt, Chief Marketing Officer - TheLotter
Gabriel Grados, Chief Finance Officer - La Tinka
View all ICE VOX 2024