ICE VOX 2024
A race to keep up: Tap into a younger demographic
Younger generations – Gen Z and Millennials – make up a significantly smaller portion of players. With lotto players overwhelmingly older how can younger players be reached? With eyepopping prizes causing jackpot fatigue how can operators expand their offering and products to remain competitive?
· Playing the charity angle
· Fast gaming, instants and smaller prizes
· Inbuilt entertainment and experiences