Location and dates

Fira Barcelona Gran Via

20-22 JANUARY 2025

ICE VOX 2024

ICE Barca 2025

IGBA Barca 2025


A new era: Embracing the long-term iLottery opportunity

07 Feb 2024
ICC Capital Suite
Innovating Lotteries Workshop

The optimal way to complement retail lottery sales is through a comprehensive digital strategy. Lotteries continue to have the benefit of a huge footprint when it comes to retail activity and engaging in a full omni-channel approach to technology, content, marketing and operations can provide benefits to retailers, players and continued contribution to good causes.

· Instant tickets and win for life (WFL)

· Entertainment - relevant content and instant experiences

· Alternatives to money prizes – concerts, travel and extraordinary experiences


Michael Pollock, Senior Policy Advisor - Spectrum Gaming Group
Eugene Radewych, Chief Marketing Officer - Lotto Billions
Paul Sternburg, Principal - PRS Strategies, LLC
Ionut Andrei, General Manager - Loteria Romana
Stephanie Weyant, Deputy Executive Director for Marketing and Products - Pennsylvania Lottery
Monica Rangel, VP, Marketing & Strategy - A5 Labs

Sponsored by:

Fennica Gaming

View all ICE VOX 2024