The optimal way to complement retail lottery sales is through a comprehensive digital strategy. Lotteries continue to have the benefit of a huge footprint when it comes to retail activity and engaging in a full omni-channel approach to technology, content, marketing and operations can provide benefits to retailers, players and continued contribution to good causes.

· Instant tickets and win for life (WFL)

· Entertainment - relevant content and instant experiences

· Alternatives to money prizes – concerts, travel and extraordinary experiences