Location and dates

ExCeL London

6-8 FEBRUARY 2024


ICE VOX 2024


Mobile gaming: How can you attract players – and keep them?

07 Feb 2024
ICC Capital Suite
Innovating Lotteries Workshop

Mobile technologies have changed the way we play lotteries by providing an increased level of convenience. With mobile lotteries, players can play their favourite games anytime, anywhere and have made it accessible to people who previously had limited access. But with so much competition in the market how to you attract, and retain, new customers?

· Subscription based models

· Innovative game formats

· User-friendly mobile websites for a seamless and convenient experience


Anders K. Holst, Chief Executive Officer - Varelotteriet
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