Location and dates

ExCeL London

6-8 FEBRUARY 2024


ICE VOX 2024


Will Land-Based Gaming Ever Be Responsible? How to Bridge the Gap on Data

06 Feb 2024
ICC Capital Suite
Safer Gaming Workshop

While greater emphasis has been placed on the role of the land-based gaming industry to respond to problem gambling in their venues over the last decade, the Industry, with few exceptions, is lagging behind its online peers. With a patchwork of regulation across different jurisdictions and a lack of clear information advising best practice, the industry has in turn developed a patchwork technology strategy to cope. From big data to KYC, self-exclusion to AI, where is the land-based gaming innovation in responsible gaming? This session will advise on actionable ideas that strengthen the industry’s commitment.

• Solving the infrastructure gap: What are the land-specific challenges operators need to address?
• Age and identity verification: What is needed to implement adequate real-time monitoring of player’s behaviour on the casino floor?
• Every player is different: How to build personalised, preventative measures that still promote safer gambling at scale?


View all ICE VOX 2024