While greater emphasis has been placed on the role of the land-based gaming industry to respond to problem gambling in their venues over the last decade, the Industry, with few exceptions, is lagging behind its online peers. With a patchwork of regulation across different jurisdictions and a lack of clear information advising best practice, the industry has in turn developed a patchwork technology strategy to cope. From big data to KYC, self-exclusion to AI, where is the land-based gaming innovation in responsible gaming? This session will advise on actionable ideas that strengthen the industry’s commitment.

• Solving the infrastructure gap: What are the land-specific challenges operators need to address?
• Age and identity verification: What is needed to implement adequate real-time monitoring of player’s behaviour on the casino floor?
• Every player is different: How to build personalised, preventative measures that still promote safer gambling at scale?