Location and dates

Fira Barcelona Gran Via

20-22 JANUARY 2025

ICE VOX 2024

ICE Barca 2025

IGBA Barca 2025


Frictionless fan experiences: Hyped-up on hyper-personalisation

06 Feb 2024
ICC Capital Suite
iGaming Customer Journey Workshop

A combination of market demand, technological development and consumer behaviour is set to herald an acceleration towards an increasingly tailored fan experience in 2024. iGaming companies looking to outpace the competition and reduce customer acquisition costs will need to move beyond the top of the funnel and focus more on post-click experiences.

· Beat the post click blues

· Understand player profiles with customised personal dashboards

· Create captivating content for an evolving audience


Aleksei Bekauri, Chief Marketing Officer - 100HP Gaming
View all ICE VOX 2024