ICE VOX 2024
Frictionless fan experiences: Hyped-up on hyper-personalisation
A combination of market demand, technological development and consumer behaviour is set to herald an acceleration towards an increasingly tailored fan experience in 2024. iGaming companies looking to outpace the competition and reduce customer acquisition costs will need to move beyond the top of the funnel and focus more on post-click experiences.
· Beat the post click blues
· Understand player profiles with customised personal dashboards
· Create captivating content for an evolving audience