Location and dates

Fira Barcelona Gran Via

20-22 JANUARY 2025

ICE VOX 2024

ICE Barca 2025

IGBA Barca 2025


Are Chatbots the Future? How Real-Time Interaction and Machine Learning Can Enhance Intervention

06 Feb 2024
ICC Capital Suite
Safer Gaming Workshop

Balancing player engagement with upholding extensive regulatory standards and responsible gaming best practices is a major challenge for operators, as is protecting the often sensitive data collected from investigating cases of suspected vulnerability. Join us for this deep-dive case study into how online casino and sports betting brands can operationalise state-of-the-art machine learning, conversation analysis, and linguistics technology to provide real time customer protection by identifying signs of at-risk customers during live interactions.

• Can chatbots really be used to build conversations around safer gaming in an organic and brand-authentic way?
• What can operators do to maximise business efficiency while still being able to intervene with customised responses?
• How will natural language processing transform the way player data is turned into actionable insights?


Daniel Brookes, CEO - Rdentify
Clare Hancock, Head of Compliance & MLRO - Grace Media
Tom Penney, Safer Gambling Manager - Grace Media
View all ICE VOX 2024