Location and dates

Fira Barcelona Gran Via

20-22 JANUARY 2025

ICE VOX 2024

ICE Barca 2025

IGBA Barca 2025


Brand strategy: Crush marketing roadblocks with a strong value proposition

06 Feb 2024
ICC Capital Suite
iGaming Customer Journey Workshop

In a marketplace crowded with online gambling operators, a strong brand identity sets your operation apart from competitors. It enables you to stand out and capture the attention of potential players. Both brand personality and a compelling visual identity represent the human characteristics and traits that your brand embodies and resonates with players:

· Industry transparency – build credibility and trust

· Identifying your key target audience and making a connection

· Define your brand personality


Jon Bowden, Chief Marketing Officer - Playstar
David Hicks, Global Experience Thought Leader, Founder and President - XMCoach
View all ICE VOX 2024