Location and dates

Fira Barcelona Gran Via

20-22 JANUARY 2025

ICE VOX 2024 Content on Demand

ICE Barca 2025

IGBA Barca 2025


Win-win situation: Align with sustainable or charitable goals to gain market share

07 Feb 2024
ICC Capital Suite
Innovating Lotteries Workshop

Convert sustainability and gambling for good Into a competitive advantage. Build, or transform, your business model with the concept of double-bottom-line accountability, where you could both meet a market need and simultaneously achieve social sector objectives which align with your customers’ values:

· Purposeful positioning to improve brand reputation

· Strategies to attract new players

· Maintain a level of gross gaming revenue


David McMorrow, Chief Executive Officer - MBC Lotteries (Scottish Children's Lottery and The Scotto)

View Slides Here

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