Location and dates

Fira Barcelona Gran Via

20-22 JANUARY 2025

ICE VOX 2024 Content on Demand

ICE Barca 2025

IGBA Barca 2025

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Rivalry Presents - Gen Z & Sports Betting: How to Capture, Engage, and Entertain the Next Generation of Fans

08 Feb 2024
ICC Capital Suite
Esports Betting Conference

Gen Z is now coming of legal betting age, and soon enough, this digitally native customer will be the gambling’s industry core demographic. But with Gen Z wagering online less than their Millennial counterparts, how can the sports betting industry adapt its products to capture a cohort accustomed to real-time, interactive, and engaging entertainment? Join Rivalry’s Director of Product Design David King and Senior Manager of Games Andre Nogueira in a fireside chat exploring how betting products and brands can better engage the next generation of fans, and why entertainment value is key in capturing this digital audience.

 

Speakers
David King, Director of Product Design - Rivalry
Andre Nogueira, Senior Product Manager of Games - Rivalry
William Harding, Head of Esports - Clarion Gaming
Watch Presentation Here
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