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Fira Barcelona Gran Via
20-22 JANUARY 2025
ICE VOX 2024 Content on Demand
Are Chatbots the Future? How Real-Time Interaction and Machine Learning Can Enhance Intervention
Balancing player engagement with upholding extensive regulatory standards and responsible gaming best practices is a major challenge for operators, as is protecting the often sensitive data collected from investigating cases of suspected vulnerability. Join us for this deep-dive case study into how online casino and sports betting brands can operationalise state-of-the-art machine learning, conversation analysis, and linguistics technology to provide real time customer protection by identifying signs of at-risk customers during live interactions.
• Can chatbots really be used to build conversations around safer gaming in an organic and brand-authentic way?
• What can operators do to maximise business efficiency while still being able to intervene with customised responses?
• How will natural language processing transform the way player data is turned into actionable insights?