Location and dates

Fira Barcelona Gran Via

20-22 JANUARY 2025

ICE VOX 2024 Content on Demand

ICE Barca 2025

IGBA Barca 2025


A race to keep up: Tap into a younger demographic

07 Feb 2024
ICC Capital Suite
Innovating Lotteries Workshop

Younger generations – Gen Z and Millennials – make up a significantly smaller portion of players. With lotto players overwhelmingly older how can younger players be reached? With eyepopping prizes causing jackpot fatigue how can operators expand their offering and products to remain competitive?

· Playing the charity angle

· Fast gaming, instants and smaller prizes

· Inbuilt entertainment and experiences


Ron Segev, Founding Partner - Segev LLP
Chiara Marchegiano, Lottery Director - Sisal Group
Alec Esteban Thomson, Executive Director - Arizona Lottery
Guillermo Barclay, Chief Marketing Officer - La Tinka
Gretchen Corbin, President and CEO - Georgia Lottery Corporation
View all ICE VOX 2024 Content on Demand