Location and dates

Fira Barcelona Gran Via

20-22 JANUARY 2025

About ICE London 2024

About the Exhibition

ICE is where the world of gaming goes to do business.

The leading global gaming and gambling event servicing the entire industry.

Held over three days on 6-8 February 2024 at the ExCeL London, ICE London is the complete platform to drive revenues through innovative solutions, technology, valuable insights, and unrivalled networking opportunities.   

Bringing together solution providers and gaming professionals across all key verticals, it's safe to say that ICE has something for everyone.

See below the key sectors represented on the ICE show floor for 2024!

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Countries Represented

Our Sectors

Betting

Combining the best in traditional bookmaking with the latest gaming machines, fixed odds terminals, sports betting and other technology-driven solutions.

Bingo

Described as the showbusiness of gaming, bingo continues to be a focus for new product development and methods of retaining customers.

Casino

As the home of the international industry, ICE sits at the top table of casino gaming with some exhibitors insisting that London now eclipses Las Vegas.

Lottery

With economies seeking to plug budget deficits by increasing their tax revenues from gaming, lotteries are becoming increasingly important.

Mobile

The fastest moving sector in gaming – attending ICE will help you learn about mobile developments and meet the movers and shakers in the space.

Online

In the ever-changing world of Online, ICE is the best place to keep in touch with online developments and hear from the companies driving it forward.

Payments

The gaming industry faces constant change, not only due to ever-changing regulations, but also from the evolution of mobile and online gaming services.

Social

As the convergence between social gaming and gambling progresses, social gaming is becoming an important part of ICE.

Esports

 Esports is the gaming industry’s hottest new growth vertical with many major operators and suppliers, considering M&A deals to support their ambitions of entering this exciting world.  

Sports Betting

With a mix of online and land-based sportsbook providers, the sports betting area is a ‘one-stop shop’ for visitors with an interest in the vertical.

Street

The street sector, with its emphasis on low-stake, high-volume gaming, is for many people the engine room of gaming.
Decision Makers

Who attends and why?

ICE London caters to all gaming types, all levels of seniority, and all aspirations.

From technology to hospitality, ICE London is bespoke and exclusive to the gaming industry. Fully immersed in the community we have built together over the past 20+ years, it's safe to say the show offers something for everyone.

ICE London is your trusted partner for serving high-quality connections before, during and after the event.

Primary Area of Interest
ICE London

Will help
you achieve: 

  • Source the highest quality business leads and partnerships 
  • Explain and examine business strategies with relevant industry-specific companies 
  • Study and grasp the latest regulatory requirements from the very people who set them 
  • Explore the latest industry innovations and trends 
  • Reconnect with old colleagues and revitalize those friendships 
  • Source the highest quality business leads and partnerships 
  • Explain and examine business strategies with relevant industry-specific companies 
  • Study and grasp the latest regulatory requirements from the very people who set them 
  • Explore the latest industry innovations and trends 
  • Reconnect with old colleagues and revitalize those friendships 
ICE 2024

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