Location and dates

Fira Barcelona Gran Via

20-22 JANUARY 2025

ICE 2025

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Don’t Build a Brand, Build Community: Turning Your Players into Advocates

22 Jan 2025
CC5.1
iGaming Customer Journey Workshop

Explore the transformative power of online community building, accelerating conversions, enhancing loyalty and increasing revenue growth. Hear real-life examples from successful gaming community founders, learn practical advice on effective engagement strategies and explore how you can integrate platforms such as Reddit, Discord or WhatsApp into your strategy. You’ll then discuss the critical role of storytelling in connecting with your audience and the challenge operators have in getting this right. Craft and implement compelling narratives that resonate with your customer base, turning stories into actionable strategies that strengthen your best brand advocates.

• Understand how community building can accelerate conversions, enhance loyalty, and drive revenue growth.
• Discover the importance of storytelling in connecting with your audience and how to craft compelling narratives that strengthen your community and resonate with your customer base.
• Learn effective engagement strategies, explore how to integrate decentralised platforms into your marketing approach and the role of user-generated content.

Speakers
Jon Bowden, Chief Marketing Officer - PlayStar Gaming Group
Travis Geiger, Co-Founder - Wager Wire