Artificial Intelligence is revolutionising the betting industry by optimising operations, personalising user experiences and opening the door to innovative gaming formats. This case study will delve into real-world applications of AI in betting, showcasing how it is being used to predict outcomes, streamline odds generation and enhance game mechanics to drive engagement.

Participants will gain an insider’s perspective on the transformative impact AI is having on the betting landscape, with a focus on emerging technologies that are shaping the future of both esports betting and traditional gaming.

What to Expect:

• Predictive AI in Betting: Explore how machine learning models improve outcome accuracy and drive smarter wagers.
• Game Innovation: Learn how AI is inspiring new betting formats and games tailored to evolving player interests.
• Operational Excellence: Discover how AI enhances odds-making, reduces operational risks, and improves decision-making.