VeliEDGE is a dynamic, revolutionary client engagement and marketing automation tool to boost your customer retention. EDGE stands for Engaging Digital Gaming Experience, which means that VeliEDGE provides an interactive and immersive gaming experience for your customers. Maximise player retention and increase customer LTV with our client engagement and marketing automation tool!

Designed specifically for the iGaming industry, VeliEDGE brings a technological edge to your online casino business, driving player retention and escalating customer lifetime value. Deliver automated, fully personalised experiences across channels and devices your players prioritise at the right time.

Explore the details here - https://velitech.com/products/igaming-marketing

Features:

IGAMING SEGMENTATION
Intelligent segmentation based on:

• Player’s demographical data

• Player’s behavior and recent activity

• Gaming preferences

• Deposit & Betting activities

• RFM Segmentation

• Aggregated segmentation 

PERSONALISED EXPERIENCES

• Game recommendation

• Behavior-based communication

• User-preference tracking

• Enhanced user profiles

• Dynamic content delivery

AI-OPTIMISED COMMUNICATION

• AI assistance in campaign creation

• AI-generated creatives

• Personalisation API integration

• Segmented campaigns

• Automated campaign execution

• Performance monitoring and optimisation

​OMNICHANNEL ENGAGEMENT

• Triggered Automated Workflows

• Emails

• SMS

• Viber 

• Web Push

• Mobile Push

​BETTING ON DATA

• Funnel Analytics

• Flow Analytics 

• Cohort Analytics 

• RFM Analytics

​ELEVATING LOYALTY

• Loyalty points

• Free spins

• Promocodes

• VIP-tiers

• Personalised rewards

• Competitions and Tournaments