Altenar has launched an innovative Tipster Module to allow its operator clients to integrate expert insights from influencers directly into their platform, capitalising on the growing trend for influencer marketing.

Through Altenar’s solution, bets from tipsters or influencers can be highlighted in a range of different ways, including as Boosted Odds to provide further visibility to the selections, with the option to assign a name, avatar and unique background to each profile. 

The new sportsbook feature gives operators a range of marketing options which can allow their brand to stand out and make the most of sponsorship deals with, for example, a brand ambassador. It also includes functionality to highlight tips from affiliate websites.

As gambling advertising laws are tightened in a variety of countries around the world, Altenar’s innovation provides an important solution to increase brand awareness, grow revenues and boost retention rates.