TESTA is pleased to announce that CEO Kyle Wiltshire will join the Entering New Markets Workshop at ICE Barcelona 2026 as a featured speaker. The session will explore one of the industry’s most complex realities: the gap between regulatory intention and on-the-ground player experience.

Session: Exits, bans, compliance, and what players can still do anyway

Stage: Entering New Markets Workshop, at Room CC5.1

Date & Time: 21 January 2026, 10:50–11:10

Role: Speaker

Drawing from TESTA’s extensive crowdtesting work across global regulatory hotspots—including New York, the Philippines, and India—Kyle will share case studies that highlight how players access, register on, and interact with platforms even in tightly controlled or shifting regulatory environments.

His presentation will offer practical insights for:

• Operators, looking to understand real user pathways outside intended compliance frameworks
• Providers, seeking clarity on performance and UX across fragmented markets
• Regulators, interested in objective, evidence-based visibility into what still works for players despite bans or exits
  
  

Attendees can expect a concise, data-driven look into how market realities diverge from policy—and what this means for compliance strategies, platform design, and enforcement priorities.

TESTA welcomes all ICE delegates to join the session and engage in the discussion.