iGaming Expert: Tell us about the main features of the AI Expert product – what sets it apart from other AI models?

Guy Shemer: Our AI Expert is unlike traditional AI tools in that it doesn’t rely on regression models and past behaviours to predict future outcomes and it isn’t just another chatbot. Instead, it is agentic; in other words, it creates instead of only analysing.

It’s also been specifically built for the iGaming vertical, so AI Expert turns operators’ strategies into action both quickly and on brand.

iGX: Who is the AI Expert designed for, and how do they benefit from it?

GS: AI Expert is perfect for any iGaming marketeer, but it is particularly effective for CRM teams, retention managers and product owners. Users can input what they want their campaigns to achieve to a specific and granular level, such as “convert free-to-play users into first-time depositors”, “drive more anonymous users to complete registration”, or “activate a live-odds campaign the moment a player’s team scores”.

AI Expert assists throughout the entire campaign, from the initial brainstorming right through to execution. It first suggests campaign ideas according to the goal set. It then helps to plan the journey  starting from segmentation, triggers and communication touch points, before heading to execution in Solitics.

With this industry specific knowledge and training, AI Expert helps teams be creative and save time, ensure best practices and remain focused on long-term strategies rather than manual setups.

iGX: How do you build an iGaming-specific AI model to answer client queries?

GS: We’ve trained the AI Expert exclusively on Solitics’ product logic, customer journeys and real use cases. It understands deposits, bonuses, KYC events, retention metrics and player activity in both casino and sportsbook down to the fine detail.

As I said earlier, it is trained for iGaming specific workflows, so AI Expert is both accurate and relevant for what professionals and marketing departments in the industry actually need.

iGX: How important is it to offer KPI-focused results?

GS: It’s everything. If campaigns aren’t tied to real outcomes, they become noise. The AI Expert puts KPIs at the centre – FTDs, deposits, engagement, registrations – to ensure every journey has a measurable business impact.

That focus drives not just short-term wins, but long-term retention and lifetime value.

iGX: How does the model personalise its responses to each client’s needs?

GS: There are two ways I think about this: both for the player and the operator. 

For players, AI Expert creates personalised experiences because it is linked to a brand’s user lifecycle. For example, new FTD players are treated differently to returning VIP players. With each journey exported via JSON, our solution is instantly usable within operators segments, triggers and rules. 

And for operators, leverages industry best practices, training on real customer journeys and regulatory workflows – then adapts its recommendations using the operator’s own live data. That means the outputs are both relevant to the industry and hyper-specific to the client’s business objectives.

On top of both of these points, I think it’s also worth noting that within the Solitics platform, operators get the benefit of advanced AI without ever compromising on data privacy or compliance.

iGX: What impact has the product had on your clients?

GS: While the AI Expert is still pre-launch, the response from early demos has been clear: this changes the game. Clients who’ve seen the beta version were blown away by how fast, intuitive and powerful it is.

Seeing a full campaign – including strategy, flow and execution-ready output generated from a single prompt, in seconds, shifts what teams believe is possible. It’s not just a time-saver, it’s like adding another creative mind to the mix. It’s a new way to think, create and launch smarter marketing.

iGX: How will you continue to roll out the product to the market?

GS: We’re rolling out AI Expert with existing clients first as they can benefit from it immediately. Our wider roadmap includes advanced capabilities like churn prediction and LTV forecasting, with expansion into more verticals underway. 

We are ensuring collaboration and gathering feedback from clients continuously and it will be used to ensure that AI Expert is updated so it is up-to-date with market demands.

iGX: Can readers expect to see this product at SBC Summit?

GS: Absolutely. We’ll be demoing the AI Expert live. Visitors can test it for themselves – ask a question, generate a journey and see it live in action.It’s the perfect proof that AI in iGaming CRM isn’t just hype – it’s already delivering real-time, business-changing results. Attendees can visit us at A434 and see AI Expert in action and understand how it can transform their operations.