Location and dates

Fira Barcelona Gran Via

20-22 JANUARY 2025

Exhibitor Press Release

15 Oct 2024

RubyPlay Continues to Redefine Innovation in the Gaming Industry with Award-Winning Titles and Unmatched Creativity

RubyPlay Stand: 2B44
RubyPlay Continues to Redefine Innovation in the Gaming Industry with Award-Winning Titles and Unmatched Creativity

RubyPlay, the fastest-growing game development studio, is celebrating an outstanding period of success. With a focus on creativity, the company is committed to delivering top-quality gaming experiences to players worldwide. In an industry where only the strongest games thrive, RubyPlay's dedication to detail and innovation is key to standing out. The company excels at combining creative ideas with a deep understanding of players and their preferences. Every game is crafted with passion and precision, delivering a player experience that consistently drives powerful results.

Award-Winning Success
RubyPlay’s achievements have been recognized across the industry with several notable awards. The BetConstruct FTN Game of the Year award was recently bestowed upon Mad Hit® Olympic First at the CasinoBeats Summit Game Developer Awards in Malta. This unique game features Mr. First competing for Olympic gold in cycling, capturing the excitement of the Summer Games in Paris. Its engaging gameplay and immersive design have quickly made it a player favorite, and it also became available on the Ortak platform.

In addition to this, RubyPlay is proud to have won:

  • Best Slot of the Year (Diamond Explosion  7s) at iGaming Polska 2024
  • Best Online Casino Game (Immortal Ways® Mr. First) at B.F.T.H. Arena Awards 2023
  • BTFH Favourite Casino Company at B.F.T.H. Arena Awards 2023
  • iGaming Sword Award - Slots Supplier of the Year (2023)

These awards reflect RubyPlay’s dedication to producing innovative and high-quality games that resonate with players and operators alike. Partnering with leading global brands demonstrates the trust RubyPlay has earned in the gaming community. The company consistently delivers games that captivate and entertain, offering immersive experiences that keep players engaged.

RubyPlay’s presence in the industry is substantial, with 150 customers, 2,000 brands live, across 16 regulated territories. The company integrates with major aggregators such as Light & Wonder, Slotegator, Relax Gaming, Playtech, Oryx, IGT, Pariplay, Flutter, Digitain, BetConstruct, SoftSwiss, and Soft2Bet.


The revolutionary Immortal Ways® engine has also set new standards in slot gaming, further demonstrating RubyPlay's innovative spirit and commitment to excellence. “The Immortal Ways® design manages to seamlessly combine drastically different core elements within one persistent design. Two Hold and Respin arrays are persistent in all base game spins, with upgrade wheels featuring instant prizes and jackpots. The game also features 10,000 ways to win, as well as a free game feature, where all prizes landing on the screen are won. We saw a gap in the market for a quality game with 10,000 ways to win. Also, the industry was lacking a volatile persistent design for a large in-base Hold and Respin array. We realized that by combining these two elements together with an upgrade prize wheel, it will provide us with a winning recipe for a killer game mechanic,” said Dr. Eyal Loz, Chief Product Officer at RubyPlay.

A Responsible and Trusted Developer
As a licensed and regulated B2B game developer, RubyPlay operates in many jurisdictions and is continually expanding into new regulated markets. The company is also committed to promoting responsible gaming practices, ensuring a safe and enjoyable experience for players. Through strong relationships built on trust and collaboration, RubyPlay works closely with casino partners to create bespoke games tailored to their brand identities. A good example of a custom game is Immortal Ways® Betano, which was created exclusively for Kaizen Gaming and designed specifically for Copa América.

These exclusive titles provide operators with a distinctive edge in a competitive market. As RubyPlay continues to expand its portfolio and push creative boundaries, the company remains dedicated to delivering exceptional games that drive player engagement and provide real value to operators. With a passionate team of experts and a focus on both creativity and data-driven insights, RubyPlay is well-positioned to lead the gaming industry into the future.

For more information, please contact: marketing@rubyplay.com
Website: https://rubyplay.com/

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