Trueplay, a leading iGaming loyalty software provider, has published a comprehensive study exploring the impact of its Loyalty Booster Suite on player engagement and financial performance of iGaming brands. The study’s key findings include a 37.1% reduction in deposit withdrawals, a 10% increase in deposit volume, and a 5.6% NGR uplift.

Research Methodology

The team analyzed behavioral data of a million users from all the regions where Trueplay’s clients operate. The study involved a four-week A/B test aimed at comparing the behavior of two player groups: those engaging with the Trueplay widget and those who did not. The specialists also examined user activity for at least a month before and after their interaction with the Hold to Earn program.

Research Insights

Changes in behavioral and financial metrics prove Trueplay’s ability to drive player spending and foster their confidence in a platform.

Top spenders who interacted with the Play to Earn and Hold to Earn features made 37.1% fewer deposit withdrawals. That way, operators benefited from retaining funds on the platform and avoiding payment processing fees.

Players started depositing 10% more money into their accounts and placing bets that were 8% larger on average. Overall, iGaming platforms grew their net gaming revenue by 5.6%.

Businesses offering Hold to Earn saw a substantial ROI of 120%–200%, as average revenue per user generally grew by 50%.

Integrating Trueplay drives visit frequency, too. Players return to the iGaming website more often, averaging 8.15 visits compared to four before the Loyalty Booster Suite came into action.

Mykyta Nikolaiev, Chief Product Officer at Trueplay, emphasizes the importance of conducting player research: “We rely on study insights to tweak the parameters of our suite and ensure it works effectively amid market changes, bringing lasting value to our clients. In addition, findings demonstrate the loyalty engine’s impact on an iGaming business’s performance.”

Read the full research findings on Trueplay’s website.

https://trueplay.io/behavioral-research/ 

About Trueplay

Trueplay is a Loyalty Booster Suite that enables iGaming brands to build lasting customer relationships based on trust and mutual benefit. It includes programs that ensure player interactions with iGaming platforms are exciting right from the start.

Trueplay’s mission is to revolutionize the iGaming industry by introducing new technologies and features to enhance player engagement.