Fira Barcelona Gran Via,

18–20 January 2027

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Exhibitor Press Release

17 Dec 2025

InPlaySoft to Showcase Next-Generation iGaming Platform at ICE Barcelona 2026

InPlaySoft Stand: 5G42
InPlaySoft to Showcase Next-Generation iGaming Platform at ICE Barcelona 2026
InPlaySoft, the B2B iGaming platform provider built for operator growth, is heading to ICE Barcelona 2026 to showcase the technology that's changing how operators think about platform partnerships. Visit Stand 5G42 at Fira Barcelona Gran Via (19-21 January) to experience a platform that's achieved something most providers only promise: 100% uptime since launch, 250,000 bets per second capacity, and go-live timelines as short as one week—without sacrificing customization. Our cloud-first architecture powers Casino, Sportsbook, and Esports from a single unified platform, giving operators the extreme brand-level control of a turnkey solution with the speed of a white label. Direct integrations with tier-1 providers. A revolutionary CMS that puts your front-end in your hands. Tools for acquisition, retention, and growth that actually deliver.
InPlaySoft at ICE Barcelona 2026: The iGaming Platform Built for Growth. Full Stop.

InPlaySoft is heading to ICE Barcelona 2026 with a clear message for operators: you don't have to choose between deep customization and fast delivery anymore.

Visit us at Stand 5G42, Fira Barcelona Gran Via, 19-21 January, to experience the B2B iGaming platform that's powering ambitious operators across Casino, Sportsbook, and Esports—with infrastructure that scales automatically, stays rock-solid under pressure, and gets your brands live in as little as one week without sacrificing an ounce of quality or brand identity.

The Numbers That Matter

We don't just talk about performance—we prove it:

  • 100% Uptime: Our fully proprietary platform has had zero downtime since we launched in July 2021. Not 99.99%. Not "five nines." Zero downtime. Period.
  • 250,000 Bets Per Second: That's capacity. Real capacity. Traffic spikes aren't something to fear—they're something to relish.
  • 1 Million+ Monthly Active Users: We're already powering stability and growth across innovative operators worldwide.
  • <10 Second Bet Settlement: Using official, fast, and trusted data sources.
  • <400ms Latency: For the kind of player experience that drives retention.
  • 1.6 Million+ Events Annually: Over 900k pre-match and 700k+ live events every year.
  • 30-Minute Data Migration: Yes, even your millions of players.
  • 50+ Global Partners: A trusted community of iGaming industry visionaries who've made the switch—and stayed.

Cloud-First Architecture, Built From Scratch

We didn't inherit legacy code and try to patch it into something modern. We ripped up the iGaming platform playbook and started fresh—building a cloud-first platform from the ground up with hosting support on AWS and Google Cloud Platform.

The result? Automatic scaling that handles demand spikes like they're nothing. Enterprise-grade monitoring that catches issues before they become problems. And a modular, API-first architecture that gives your technical team the flexibility they actually want, not the constraints they're used to.

Three Verticals, One Seamless Platform

At ICE Barcelona, we'll be demonstrating our complete product suite across all three verticals:

Casino: Direct integrations with tier-1 studios and aggregators. Slots, crash games, table games, live dealers—all the content your players want, with optimized loading, lobby curation, and provider-level promos. Plus gamification features like tournaments, quests, and achievements that keep players engaged and coming back.

Sportsbook: Comprehensive coverage from the Brazil Cup to the Bundesliga, basketball to boxing. Pre-match and live betting with features like Bet Builder, Bet Assist, Super Odds, cash-out options, and live streaming integration. Powered by premium data from Sportradar and Genius Sports.

Esports: Over 20 major titles including Counter-Strike 2, League of Legends, DOTA 2, Valorant, and more. 70,000+ matches annually. The most advanced Bet Builder in the industry. Real-time stats widgets. Live streaming. Powered by Oddin.gg—because we only partner with the best.

And here's the thing: our cross-selling tools help your players discover and engage across all three verticals, creating deeper experiences for them and stronger lifetime value for you.

Extreme Customization Without the Wait

This is where most platforms fall short. They either give you a rigid white-label that looks like everyone else's, or they promise customization that takes months and costs a fortune.

InPlaySoft delivers both: the extreme customization of a turnkey platform with the go-live speed of a white label. Brand-level control over UX, flows, and promotions. Full data ownership with advanced analytics. And a roadmap partnership where you actually have input—not a black box where features appear (or don't) at someone else's whim.

A Revolutionary CMS That Changes Everything

At Stand 5G42, we'll be demonstrating our revolutionary content management system that puts your front-end in your hands. Drag-and-drop interface. Full control over desktop vs. mobile layouts. A huge library of content blocks. Make changes in minutes, not days—without eating up your dev team's time or waiting for us to do it for you.

Your marketing team will finally be able to differentiate like they've always wanted. Your operations team can manage multiple brands from one interface. And your tech team will thank you for choosing a platform that actually reduces their workload instead of adding to it.

Tools for Acquisition, Retention, and Growth

Bonusing: Flexible, robust tools for creating and managing promotions, bonuses, and loyalty programs. Automated rewards distribution. Churn prediction analytics so you can identify at-risk players and retain them before they leave.

Payments: Seamless wallet technology. Customizable payment flows. Multi-currency and multi-language support. Real-time transaction monitoring. Integrated KYC and AML tools. Advanced encryption. Everything you need for secure, compliant transactions across global markets.

Reporting: Real-time dashboards. Behavioral analytics. Player segmentation. Revenue tracking across channels and products. Integration with leading BI tools like Amazon QuickSight, Microsoft Power BI, and Tableau. You'll know exactly why you're growing—and how to grow even faster.

Built for SEO Success

Unlike platforms bolted together from legacy systems, InPlaySoft was developed with SEO in mind from day one. Server-side rendering (SSR) delivers faster page loads, quicker search engine indexing, and better visibility in search results. Your organic acquisition strategy finally has a platform that supports it instead of fighting against it.

Compliance-Ready, Globally

Regional compliance shouldn't keep you up at night. Our platform comes with compliance-ready workflows, integrated KYC and AML tools, and advanced encryption technologies. Our chosen compliance partner, Gaming Associates, holds accreditations as a testing laboratory, inspection body, and certification body under ISO standards. Your legal team will love us.

Why Operators Switch to InPlaySoft—and Stay

We treat our operator partners like royalty. Not as a sales pitch, but as a genuine commitment to honest relationships and person-focused service that lasts way beyond the signed contract.

We believe in working with our partners, not just for them. That means transparency about timelines, honest conversations about what's possible, and a shared investment in your long-term growth rather than just quick wins. We built this platform because nothing like it existed—and that same drive for continuous improvement means we're never satisfied, always enhancing, always pushing boundaries.

Meet Us at ICE Barcelona 2026

InPlaySoft isn't just a platform—it's a partnership. We exist to help ambitious operators grow beyond their wildest expectations through technology that actually delivers on its promises.

Ready to see what a platform built for growth can do for your operation? Visit Stand 5G42 at Fira Barcelona Gran Via, 19-21 January 2026. Book a demo, meet the team, and discover why operators are making the switch to InPlaySoft.

Together We Thrive.

inplaysoft.com | sales@inplaysoft.com

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