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Fira Barcelona Gran Via

20-22 JANUARY 2025

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ICE Barca 2025

IGBA Barca 2025

31 Jan 2018

MuchBetter and Finnplay announce new partnership to meet the needs of B2B and B2C iGaming brands

MuchBetter and Finnplay announce new partnership to meet the needs of B2B and B2C iGaming brands

MuchBetter payment option now integrated with Finnplay platform


MuchBetter, the iGaming payments company, today announced a new partnership with turn-key iGaming solutions company, Finnplay. Now available as a payment method to all B2B and B2C brands across the Finnplay platform, MuchBetter offers Finnplay clients an alternative to traditional iGaming payment wallets. MuchBetter’s unique commercial model is designed to increase iGaming operator’s commercial revenues and its transparent approach to user data empowers operators to know more about their users and reduce fraud rates. These features were fundamental in Finnplay’s decision to integrate MuchBetter on its platform, as was client demand and the company’s history being early adopters of new iGaming technologies.


Following discussions which started at the iGaming Super Show EiG in October 2017, the service is now live, with the first transactions made in Q1 2018. For both parties, the success of the deal will be based on client demand, with Finnplay also expecting the MuchBetter partnership to encourage new clients to use its platform. For MuchBetter, the partnership offers a route to market to Finnplay’s extensive list of clients. It is also validation of MuchBetter’s service within the B2B model, since it will be made available on a third-party platform rather than sold directly to iGaming operators.


“The demand for MuchBetter among Finnplay’s clients is a great testament to the company’s growth, maturity and budding reputation,” said MuchBetter co-founder Jens Bader. “This is an immensely exciting project for the MuchBetter team, not least because it opens a lot of new doors, getting us in front of Finnplay’s extensive merchant portfolio. It is also an interesting challenge, however, since this doesn’t follow our usual route to market of selling direct to iGaming operators. We have to prove that the MuchBetter service works well as part of this kind of ecosystem, since we are always looking for the right opportunities to grow.”


“We’re known for using state-of-the-art technologies to help our brands create the best user experience possible. In this regard, working with MuchBetter made sense instantly, said Martin Pranter, CEO at Finnplay. “It’s an exciting new payments option which caters to some of the biggest pain points in the iGaming industry. We expect it to be widely used by existing clients, and of course we hope will be yet another reason for potential clients to work with us.” 

Visit MuchBetter and Finnplay at ICE Stands N9-440 & N4-321