Location and dates

Fira Barcelona Gran Via

20-22 JANUARY 2025


ICE Barca 2025

IGBA Barca 2025

Lottery Sector

Don’t leave it up to the luck of the draw with lottery at ICE 2024

Lottery is emerging as a major growth vertical for gaming as operators move away from state control - here’s how ICE 2024 helps you take advantage.

Lotteries were once controlled by state and national governments, but around the world they are increasingly moving into the private sector, or expanding online.

This creates an entirely new revenue stream for governments and operators alike. Whether it’s suppliers powering lottery expansion into verticals such as sports betting and igaming or operators taking charge of business, there’s a range of new opportunities emerging for the gaming industry.

ICE is the world’s leading gaming event, making it a crucial meeting point for all stakeholders in the lottery sector. You’ll be able to meet key players driving industry progress such as operators, lottery content developers and technology providers, as well as government officials.

Attendees can learn about the latest trends in lottery technology at ICE 2024, see the latest lottery games and products, and network with the leading figures of the vertical. ICE VOX also features a number of conferences and workshops on lottery topics, such as game design, marketing, and responsible gaming.


Register for the Show Now

There’s a lot happening in this sector, but it’s worth tracking some key trends:

The rise of iLottery:

Lotteries around the world are expanding beyond retail into new channels, and online lottery is an increasingly important way of reaching customers. Whether it’s traditional draw-based games or moving into sports betting and igaming, lottery is diversifying at a rapid rate.


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Gambling for good

The core purpose of most lotteries is to raise money for good causes. Does this offer lessons to the commercial gaming sector? As operators buy into the vertical, learning how a lottery positions itself as a force for good could help reposition gaming’s public perception.


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Rewarding play

Loyalty schemes and rewards are widely used in gaming, but is there an opportunity for lotteries to get involved? Integrations with stores’ loyalty schemes could safeguard lotteries’ role in the retail value chain.


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ICE Gaming event 2024