Location and dates

Fira Barcelona Gran Via

20-22 JANUARY 2025

Esports

Esports Sector

Get into the game with esports at ICE 2025

Esports holds huge potential for gaming operators, but is this the year it breaks into the mainstream?

There’s a huge audience for esports and revenue is growing steadily. As competitive gaming becomes a spectator sport, it’s going to create a new revenue stream for operators looking to tap into new demographics.

Streaming platforms such as Twitch, a professional sports infrastructure and buy-in from world-famous brands is driving this growth.

ICE is the world’s largest gaming event, and where the industry goes to find out what’s next. This makes esports a crucial component of the show.

You’ll hear from the companies leading the sector, including game developers, publishers, betting operators and tournament organisers.

The ICE Esports Arena showcases the spectator experience for attendees, while the Esports Betting Conference acts as a forum for learning how to benefit from the opportunity in this new vertical.

There’s only one place to find out more, and that’s ICE 2025. Meet the esports experts below:

 

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New to esports? Change the meta with these key trends for ICE 2025:

Mobile esports

Esports is going beyond the console with mobile emerging as a popular new channel. This growth is driven by Asia, but mobile esports are catching on in other regions.

Convergence

Just as betting and media are growing closely aligned, traditional sports leagues and teams increasingly see esports as part of their wider entertainment ecosystem. As professional teams add an esports organisation to their roster, will they be able to translate their success into competitive gaming?

Battle of the brands

Savvy brands follow the audience, and esports is no different. Major brands have spotted the esports opportunity, and through sponsorship, advertising and event naming rights, non-endemic companies now have a big presence in the vertical.

Esports Betting Conference Agenda

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Esports Betting Conference
    • Esports Betting Conference
    ICC Capital Suite
    • Esports Betting Conference
    ICC Capital Suite
    Level up your understanding of esports in the Americas! Loadout have been on a data-driven quest gathering vital statistics from esports fans across North and South America, and are now ready to share it with you. From the various tundras of North America to the samba-infused arenas of the South, Loadout are dishing out the hottest esports gaming trends and player preferences. Join us, as they 'Un-load' the secrets of the American gaming realm. It's time to respawn your knowledge and master these geolocations like a pro!
    • Esports Betting Conference
    ICC Capital Suite
    Gen Z is now coming of legal betting age, and soon enough, this digitally native customer will be the gambling’s industry core demographic. But with Gen Z wagering online less than their Millennial counterparts, how can the sports betting industry adapt its products to capture a cohort accustomed to real-time, interactive, and engaging entertainment? Join Rivalry’s Director of Product Design David King and Senior Manager of Games Andre Nogueira in a fireside chat exploring how betting products and brands can better engage the next generation of fans, and why entertainment value is key in capturing this digital audience.
    • Esports Betting Conference
    ICC Capital Suite
    • Esports Betting Conference
    ICC Capital Suite
    Join our panel of data experts as they dive into the critical aspects of data integrity, optimal data sourcing and the effective application of data within esports. Join us as we unravel the complexities of maintaining data accuracy, pinpoint the prime sources for trustworthy data and unveil the secrets to maximizing the potential of this valuable resource. This panel will equip you with the knowledge and strategies needed to confidently step into the data-driven future of this exciting industry.

    Sponsored by:

    Data.bet

     

    • Esports Betting Conference
    ICC Capital Suite
    • Esports Betting Conference
    ICC Capital Suite
    Lee Willows will reflect on his decade working within safer gambling and what opportunities there might be for esports. Lee will talk candidly about overcoming a personal gambling addiction, establishing a sector-leading charity and why esports and the metaverse can be a force for good for humanity. 
    • Esports Betting Conference
    ICC Capital Suite
    ESportsBattle tournaments, curated by BETER, provide 24/7/365 matches in various esports games. All of this comes from studio facilities within Ukraine and Serbia. In this presentation, we’ll explore the underlying motivations driving their establishment and the complexities it takes to forego such an operationally demanding tournament series.
    • Esports Betting Conference
    ICC Capital Suite
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