Get into the game with esports at ICE 2025

Esports holds huge potential for gaming operators, but is this the year it breaks into the mainstream?

There’s a huge audience for esports and revenue is growing steadily. As competitive gaming becomes a spectator sport, it’s going to create a new revenue stream for operators looking to tap into new demographics.

Streaming platforms such as Twitch, a professional sports infrastructure and buy-in from world-famous brands is driving this growth.

ICE is the world’s largest gaming event, and where the industry goes to find out what’s next. This makes esports a crucial component of the show.

You’ll hear from the companies leading the sector, including game developers, publishers, betting operators and tournament organisers.

The ICE Esports Arena showcases the spectator experience for attendees, while the Esports Betting Conference acts as a forum for learning how to benefit from the opportunity in this new vertical.