The European Gaming and Betting Association (EGBA) is the Brussels-based trade association representing the leading online gaming and betting operators established, licensed and regulated within the EU. EGBA works together with national and EU regulatory authorities and other stakeholders towards a well-regulated and well-channeled online gambling market which provides a high level of consumer protection and takes into account the realities of the internet and online consumer demand.

EGBA advocates for regulations which ensure that the regulated online gambling offer is attractive enough to appeal to the maximum number of players so as to channel them away from unregulated offers.