From Trump to Musk, big voices are calling time on DEIB initiatives. While the noise is loudest in the US, the gaming industry, global by nature and culturally influential, isn’t immune to its ripple effects. As polarised views enter boardrooms and player communities, leaders face a new challenge: how to protect genuine equity and inclusion from ideological backlash without losing momentum or compliance footing. This session cuts through the noise to show how to keep inclusion practical, authentic, and business-focused, even when the culture wars come knocking.