As data-driven safeguards grow more sophisticated, operators face a new dilemma: how to personalise responsibly without overwhelming players, harming commercial viability, or acting on signals that may not be meaningful. This panel examines the fine line between protection and intrusion, exploring when information genuinely warrants intervention — and when over-collection or over-interpretation becomes counterproductive.

With the new AI directive reshaping requirements for transparency and proportionality, experts discuss how operators can maintain engaging experiences while understanding exactly what’s happening “under the hood” in their data pipelines, models, and risk systems. The session highlights adaptive safeguards that preserve entertainment, protect autonomy, and avoid drifting into full-scale surveillance.