European casino operators don’t have the same opportunity to evolve and expand their properties as counterparts in the US and Asia, but that shouldn’t block efforts to grow. As entertainment providers, is there an opportunity for the industry to hedge its bets and spread out into other forms of fun? Whether that’s investing in restaurants, expanding into live entertainment or even buying into the hotel sector, this session sets out a vision of how casinos can build integrated entertainment stacks - just not all under one roof.