Fira Barcelona Gran Via,

18–20 January 2027

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The World Gaming Week Agenda

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Turning Tough Markets into Growth Engines: Formula for Player Retention in Changing Markets

20 Jan 2026
CC5.2
iGaming Customer Journey Workshop

Deep player understanding: how “data from everything” becomes actionable player archetypes and session insights that drive design, CRM, and responsible retention in regulated markets.
The Fennica Retention Solution: player understanding drives game development, that is mechanics loving and story-driven. Own Game Studio and our Game Family network open Bespoke creation possibilities for operators that turn entertainment into repeat play, higher LTV, and reduced reliance on paid acquisition.
From tough markets to growth engines: the Veikkaus–Fennica collaboration model with benchmarks and case results. See how co-development make the best results when competing from the Market share. Meet the people behind it.

Speakers
Joni Hovi - Fennica Gaming
Riikka Seppänen, VP iCasino - Veikkaus