Keynote - Content Creating and Brand Leadership
Chess is in the middle of a major hype phase across sport and the creator ecosystem. Over 700 million people worldwide play chess, Chess.com has more than 200 million users, and stars like Magnus Carlsen have pushed the game firmly into the mainstream.
On stage, Stefan Kastenmüller will deliver a short keynote on how creator content and influencer brands, such as GothamChess, are transforming brand leadership and marketing. This will be followed by a conversation with Levy Rozman, aka GothamChess, the world’s number one chess creator with over 10 million followers, discussing content creation, community building and how brands can benefit from creator-led content and reach.