Fira Barcelona Gran Via,

19–21 January 2026

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The World Gaming Week Agenda

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Preparing for Worldwide Sport in 2026: Decoding Fan Behaviour

20 Jan 2026
CC4.1
Sport Leaders Conference

What are bettors' expectations ahead of 2026's biggest sporting events, especially the 2026 Football World Cup? How can operators adapt their offerings to their fan demographics and amplify the informational and entertainment value of their digital content, and what are the innovations helping operators engage with hyper-engaged, younger fans?