2026 World Cup Betting Outlook: Overcoming Barriers to Betting
With excitement building around the 2026 FIFA World Cup, operators face a very different betting landscape to previous tournaments.
Join Spotlight Sports Group as they present a data-led roadmap for how operators should prepare for the world’s largest global sporting event.
With 48 teams, unfamiliar players, challenging kick-off times, and increasingly isolated viewing habits, the 2026 World Cup will test traditional betting engagement models.
This session will explore how operators can adapt betting experiences for a fragmented, second-screen World Cup; how products and content can better support first-time and casual bettors, and how to reduce friction and complexity in a tournament defined by unfamiliar teams and players