Playing the Field: Winning at Esports Partnerships
20 Jan 2026
CC5.1
Esports Betting Conference
Sponsorship remains the lifeblood of esports, but ensuring ROI in a fragmented, fast-moving space is challenging. This discussion will explore how to measure true impact and engagement from sponsorship deals, the importance of aligning brand and team values for collaborations and the lessons learned from successful campaigns, providing practical insights for esports partnerships.