Once defined by the glitter of casino floors – the industry’s P&L playbook is morphing into something far more intricate and multi-dimensional. With a surge in M&A driven by the need for technological advancement, market expansion, and scale, can ever broader customer bases outpace the increasing operational costs the sector faces? Is the future a few global behemoths controlling he landscape on land and online? From MGM/LeoVegas, and Wynn/Crown London to Tipico/Admiral, stay ahead on the key activity expected to shape the coming year, and valuation trends vs S&P/FTSE/HIS.