Fira Barcelona Gran Via,

18–20 January 2027

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The World Gaming Week Agenda

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Gen Z & iGaming: Product Experience Strategy for the Digital Native Generation

20 Jan 2026
CC5.2
iGaming Customer Journey Workshop

How are gen-z's digital habits influencing their expectations of their iGaming experiences?
How can AI and technology be used to capture Gen Z’s iGaming intent and expectations?
Which gamified, social and simplified UX features resonate most with Gen Z?
How can operators incorporate these features into their product & UX strategy?

Speakers
Asa Thelin, Head of Design & Experience - Svenska Spel