Fira Barcelona Gran Via,

18–20 January 2027

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The World Gaming Week Agenda

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Latin America Market Overview

21 Jan 2026
Enterprise Stage
Academia América Latina

As the Latin American gaming market evolves, understanding the transformation of the consumer and their new demands is critical. This session will explore the regulatory and trust barriers that still challenge operators and regulators, while highlighting which segments are experiencing the fastest growth in 2026. Panelists will share insights on shifting player behaviors, emerging market opportunities, and strategies to build sustainable, compliant, and competitive platforms that resonate with the region’s diverse audiences.

  • Consumer transformation and new demands
  • What regulatory and trust barriers exist?
  • Which segments are growing the most in 2026?
Speakers
Evert Montero, President - FECOLJUEGOS
Fellipe Fraga, Chief Business Officer - EstrelaBet
Karen Sierra-Hughes, Vice President, Latin America, Caribbean & Spain - Gaming Labs
Luiz Felipe Maia, Founding Partner - Maia Yoshiyasu Advogados