The ICE Innovators Challenge, delivered in partnership with Microsoft, is the flagship technology competition on the Enterprise Stage. Five hand-selected innovators present their solutions live, showcasing breakthroughs across AI, data, player protection, automation and operational performance. Finalists pitch under pressure before a panel of senior judges who assess commercial potential, scalability and real-world impact. This fast-paced session gives the industry a first look at the technologies expected to shape gaming over the next five years.

Judging Panel
Dan Stillwell – AI and Data Director, Microsoft
Simo Dragicevic – Safer Gaming and Risk Specialist
Alon Bendavid – Chief Technology Officer, Super Group