Fira Barcelona Gran Via,

18–20 January 2027

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The World Gaming Week Agenda

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ICE Day 2 Headliner: From Streaming to Betting: DAZN’s Vision for the Future of Sports Entertainment

20 Jan 2026
CC5.1
WGF Keynotes World Regulatory Briefing Casino Leaders Conference Innovating Lotteries Conference Sport Leaders Conference Cybercrime & Fraud Workshop Entering New Markets Workshop iGaming Customer Journey Workshop Safer Gaming Workshop

DAZN, the world’s leading sports entertainment platform, is transforming how fans experience sport. With the FIFA World Cup 2026™ expected to surpass $35 billion in global sports betting activity, and the Winter Olympics only weeks away, this is set to be a milestone year for DAZN and DAZN Bet. Join DAZN Group CEO Shay Segev for his Day 2 opening headline session on DAZN’s vision for a digital-first daily destination for sports fans. Hear how DAZN is engaging younger audiences, becoming the global home of football, and what’s next for DAZN Bet. Segev will offer insight into innovative loyalty and brand building strategies, technological transformation, and the diversification of DAZN’s content and betting offering.

This keynote is open to all Conference and Workshop pass holders to attend.

Speakers
Nadine Dereza, International Broadcaster & Journalist
Shay Segev, CEO - DAZN