Gaming has higher valuations than other sin industries like alcohol and tobacco but suffers from a higher cost of capital due to lower sustainability performance, among other factors. How can gaming companies can make themselves even more attractive to investors and win at higher valuations and lower cost of capital? How does gaming compare to alcohol and tobacco and what lessons can be learned and acted upon? How does gaming stack up against the rest of the economy in investment terms and how can the industry further weaponize itself to reach new heights? In parallel, how can the industry counter criticism of its social impact to neutralize pushes for higher taxes and stricter regulation through demonstrating its sustainability performance to investors?