Fira Barcelona Gran Via,

18–20 January 2027

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The World Gaming Week Agenda

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Driving New Forms of Fan Engagement: Tech, Media, and Entertainment Integration

20 Jan 2026
CC4.1
Sport Leaders Conference

How are integrations between sports media, social media and betting platforms enhancing the fan experience?
What do the convergences between betting and sports media mean for betting platforms' brand identity?
Which sports content is the most immediate and resonant, and what other in-app features help convert fans to bettors?
How can segmenting bettor and fan profiles lead to more profitable sponsorships, and increase sponsorship ROI?

Speakers
Britt Boeskov, Board Member - Better Collective. G1 Group. MindwayAI. RMG.
Ian Hunter, Head of Gaming & RMG - Snap Inc.
Jeremy Stein, CEO & Co-Founder - SportsGrid
Mark Phillip, CEO & Founder - Are You Watching This?! & MetaBet
Stefan Kovach, Co-Founder & Strategist - FanCentric