What are the new types of lottery games and prizes shifting the global lotteries landscape?
Which demographics are themed lotteries and raffle prize draws appealing to?
What are the player motivations driving the appeal of non-monetary prize draws, and how can operators tap into these motivations using marketing strategies?
What forms of gamification are driving the evolution in lottery offerings?
How are gamified and participatory features increasing engagement and acquisition, and challenging and redefining some of the fundamental features of lottery gaming?