Predictions markets and sports betting are becoming increasingly integrated and accelerating innovation in fan community experiences and engagement.
What are the participatory models, mechanics and content streams driving engagement in sport forecasts and insights?
How are sportsbooks and predictions markets influencing each other? What does this influence mean for sportsbooks’ brand perception and identity?
How are integrations building interconnected sport predictions and media ecosystems?
What stories are sports predictions markets telling, and how is new confidence in predictions influence player engagement?