To set the stage for ICE 2026, the opening keynote will address the biggest issue facing the industry right now: the fight against the black market. While regulated operators continue to invest in responsible play, absorb increased compliance costs, and invest in European sport, unregulated, untaxed operators, are thriving globally. CEOs from the global Tier 1 operators will come together highlight how they are working together to combat the threat, the challenges of public policy, and offering a unified call for a "balanced regulatory approach" that ensures effective player protection without undermining the competitiveness of the regulated market. Outlining a blueprint for a responsible and thriving regulated market, this session will shape the next 12 months in gaming.