AI's impact on iGaming marketing accelerated dramatically in recent months. Here's what's happening:
Discovery shifted to AI: ChatGPT handles one billion queries daily. Gen Z uses it as much as Google now. When they ask for betting recommendations, six UK operators dominate. We tested all 50 UK brands. Your AI presence directly affects who finds you – are you one of the six?
Creative production transformed: AI quality and speed jumped dramatically in recent months. Test 20 personalised ad variations for £15K in the time it used to take to build three generic ones for £200K. Validate what converts with real audiences, then scale only proven winners. Individual-level personalisation finally works at scale.
The session will show where UK operators rank in AI visibility and how to use AI for efficient creative testing. You'll see the competitive data, frameworks we've tested, and what's working now in practical AI applications and real efficiency.